Media kit
and rates.
I am a professional athlete and coach with two audiences that rarely overlap: people who found me through the sport, and people who follow the training and health side. 98% of my views come from non-followers, which means the account is a discovery engine rather than a fan club.
27.4M
Views · last 60 days
5.1%
Engagement per view · 1.4M interactions
10M
Views on a single reel
98%
Reach beyond followers
Source: Instagram Insights, May 21 – Jul 18 2026. Engagement is stated per view (1.4M interactions / 27.4M views), not per follower.
Where this is right now
Three numbers that explain the timing.
24M
views in June alone — up 1,335% month over month. Three different reels cleared 3.9M+ views in the last six months.
51
tour games coast to coast in 2026, most of them sold out. Cosmic Baseball has been covered by ESPN, CNN, the Today Show, and MLB Network.
2
audiences in one creator: entertainment-first fans who found me in the feed, and a health and training audience that takes advice from someone who plays for a living.
Young, engaged,
still deciding.
62% are 18 to 34, the demographic still forming brand habits rather than renewing old ones. Split close to even between women (53%) and men (47%), reached through short-form video they chose to watch.
Instagram Insights · Audience · July 2026
Ways to work together
Dedicated Reels
Your product, built into the content that already pulls 7-figure views — not bolted onto it. Concepts pitched, shot, and edited around your brand.
Series Integration
Presenting sponsorship of a recurring series: training and health education, or life-on-tour content for the entertainment side.
Tour Content
On-site content from a 51-game national tour, most of which sells out, and which is about as photogenic as a backdrop gets.
Appearances & Events
Camps, clinics, store appearances, launch events and podcast spots. A pro athlete who stays until the line is gone.
Rates depend on scope, usage rights and exclusivity. Tell me what you are trying to do and you will get a straight answer with real numbers, usually within 48 hours.
Let's make
something good.
Brands, agencies and leagues: send the basics and I will come back with ideas, availability and rates. Prefer email? team@thesamhanson.com
